Category: Realtors

Real Estate Logos are very important to anyone marketing real estate, online and off. There is certainly an art to making a real estate logo catchy. Below are the findings of a survey on top real estate logos and reasons why they are catchy, and therefore, get more businesses for their company.

The Remax logo

Perhaps the most recognizable realty company in the U.S., the Re/Max company, has many logos. What they all have in common, however, is the colors (red

Anyone seeing their logo should have no doubts as to the company name or what its business is. The red, white, and blue colors inspire a sense of trust and patriotism between the customer and Re/max such that people feel they can trust that particular company with all of their real estate needs.

ERA logo

ERA is a leading residential franchise brokerage network. The ERA logo is also red, blue and white in color giving the feel of patriotism. The top part of the logo is a red house with the blue ERA writing underneath making it simple to see what business ERA is in… Which pretty much makes it a complete knock-off of the Re/Max logo.

Century 21 logo

The Century 21 logo is quite likely the most recognizable of the bunch because it has been used much more often than any other franchises’ logo. It has always featured their version of a house wrapping around their name, but the choice of colors has varied many times over the years. Despite that, the bolded fonts, the layout, and everything else is the same so it has always been a very effective logo.

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Realtors often ask us how to prepare an accurate Comparative Market Analysis. The following is an outline of presentations given at Realtor Training Sessions.

Be subdivision specific in both MLS and Public Records.

No more than 3 months from date of valuation, for selection of sales.

Sort recent sales by Living Area (if subject is 1250 SF then search from 1150-1350)

Eliminate sales having major differences (pool, water, room count, etc).

Search by Grid first. If there are not 5-10 sales that fit 1-4 above (be sure to screen by size and eliminate major differences) then expand the search area.

A market grid will allow you to see and make adjustments as necessary to compare the sale to the subject and arrive at a value range.

See the Sample Market Grid: http://gulf-to-bay-appraisals.com/Market_adjustment_grid.pdf

Marten Davis, SRPA

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